THE EFFECTIVENESS OF AN ANALYTIC HIERARCHY PROCESS IN GROUP DECISION-MAKING - A CASE-STUDY

Group decision making is a key activity in firms of all sizes. A great deal of research has been directed toward improving the effectiveness of group meetings through the use of electronic meeting rooms without the desired results. As an alternative, this paper examines the use o f the Analytic Hierarchy Process (AHP) as a group decision support too l. The paper outlines the benefits and effectiveness of AHP as a group decision support tool, and elaborates on the details of its applicati on to a business organization in the form of a case study.