THE BATTLE OF THE BURGER CHAINS - WHICH IS BEST - BURGER-KING, MCDONALDS OR WENDYS

Authors
BOSCH RA
Citation
Ra. Bosch, THE BATTLE OF THE BURGER CHAINS - WHICH IS BEST - BURGER-KING, MCDONALDS OR WENDYS, Socio-economic planning sciences, 30(3), 1996, pp. 157-162
Citations number
11
Categorie Soggetti
Planning & Development",Economics
Journal title
Socio-economic planning sciences → ACNP
ISSN journal
00380121
Volume
30
Issue
3
Year of publication
1996
Pages
157 - 162
Database
ISI
SICI code
0038-0121(1996)30:3<157:TBOTBC>2.0.ZU;2-G
Abstract
We present the results of a study in which integer programming was use d to compare the three largest hamburger chains in the United States: Burger King, McDonald's, and Wendy's. Copyright (C) 1996 Elsevier Scie nce Ltd