EVIDENCE FOR SUCCESS IN HEALTH PROMOTION - SUGGESTIONS FOR IMPROVEMENT

This paper argues that health promotion needs to develop an approach t o evaluation and effectiveness that values qualitative methodologies. It posits the idea that qualitative research could learn from the expe rience of quantitative researchers and promote more useful ways of mea suring effectiveness by the use of intermediate and indirect indicator s. It refers to a European-wide project designed to gather information on the effectiveness of health promotion interventions. This project discovered that there was a need for an instrument that allowed qualit ative intervention methodologies to be assessed in the same way as qua ntitative methods.