In order to clarify the physical basis of acoustothermography, the inf
luence of sound scattering on the acoustobrightness temperature is con
sidered. A theoretical model of the contribution of scattering process
es to the acoustobrightness temperature is proposed and two cases are
investigated for a heated sample immersed into a cold medium: a scatte
ring layer and a narrow prolate sample. For the first case, the scatte
ring process slightly affects the acoustic temperature, whereas for th
e second case a substantial decrease of this parameter is possible. Th
e experimental study of the acoustobrightness temperature, conducted i
n scattering biological tissues, broadly confirms the theoretical resu
lts.