As illustrated by research Koehler himself cites (Dawes et al. 1993),
the purpose of experiments is to choose between contrasting explanatio
ns of past observations - rather than to seek statistical generalizati
ons about the prevalence of effects. True external validity results no
t from sampling various problems that are representatives of ''real wo
rld'' decision making, but from reproducing an effect in the laborator
y with minimal contamination (including from real world factors).