This paper reports the results of a study carried out to assess a numb
er of different AMT implementations in different organizations. A case
study method of investigation was used and the experiences of seven c
ompanies were documented. The analysis carried out on the data gathere
d is presented on the following: competitive priorities and company go
als, reasons for adopting the new technology, planning and implementat
ion procedures/issues, benefits achieved from the AMT investment and t
he difficulties and limitations associated with adopting the AMT The c
ritical factors in the adoption of AMTs are identified as: learning fr
om the experiences of others, appointment of a champion, establishment
of committees and project teams, on-going and on-the-job training, te
chnical support for the users, and appropriate changes to the organiza
tional structure and managerial responsibilities. Copyright (C) 1996 E
lsevier Science Ltd