Let us say that an individual possesses a principled preference if she
prefers satisfying her preferences without violating the principles o
f justice governing her community to satisfying her preferences by vio
lating these principles. Although living among possessors of principle
d preferences benefits individuals, maintaining such a preference is i
ndividually costly. Further, individuals can benefit from others posse
ssing principled preferences without themselves possessing one. In thi
s paper, I argue that occupying a choice situation which mirrors key a
spects of our own situation, maximizing rationality requires individua
ls to develop and maintain principled preferences. To establish that m
aintaining a principled preference is individually rational for the oc
cupants of such a choice situation, I define a range of individual str
ategies for them, model their choice of individual strategies as a gam
e, and argue that this game involves an equilibrium in which all of it
s participants would choose to develop and maintain a principled prefe
rence.