Ma. Elgamal et Dm. Grether, ARE PEOPLE BAYESIAN - UNCOVERING BEHAVIORAL STRATEGIES, Journal of the American Statistical Association, 90(432), 1995, pp. 1137-1145
Economists and psychologists have recently been developing new theorie
s of decision making under uncertainty that can accommodate the observ
ed violations of standard statistical decision theoretic axioms by exp
erimental subjects. We propose a procedure that finds a collection of
decision rules that best explain the behavior of experimental subjects
. The procedure is a combination of maximum likelihood estimation of t
he rules together with an implicit classification of subjects to the v
arious rules and a penalty for having too many rules. We apply our pro
cedure to data on probabilistic updating by subjects in four different
universities. We get remarkably robust results showing that the most
important rules used by the subjects (in order of importance) are Baye
s's rule, a representativeness rule (ignoring the prior), and, to a le
sser extent, conservatism (overweighting the prior).