MEDIATING POLITICAL MUDSLINGING OR MAGNIFYING ADVERTISING EFFECTS - AN EXPERIMENTAL-STUDY OF ADWATCH EFFECTS ON VOTERS EVALUATIONS OF CANDIDATES AND THEIR ADS

Authors
MCKINNON LM
Citation
Lm. Mckinnon, MEDIATING POLITICAL MUDSLINGING OR MAGNIFYING ADVERTISING EFFECTS - AN EXPERIMENTAL-STUDY OF ADWATCH EFFECTS ON VOTERS EVALUATIONS OF CANDIDATES AND THEIR ADS, Political communication, 13(3), 1996, pp. 366-368
Citations number
NO
Categorie Soggetti
Communication,"Political Science
Journal title
Political communication → ACNP
ISSN journal
10584609
Volume
13
Issue
3
Year of publication
1996
Pages
366 - 368
Database
ISI
SICI code
1058-4609(1996)13:3<366:MPMOMA>2.0.ZU;2-7