Theoretical models predict that deception should occur even in stable
signalling systems. Assessment of the prevalence of deception and its
importance has, however, been hampered by the lack of a rigorous defin
ition of what constitutes deception and by the anecdotal nature of muc
h of the literature, For an interaction to qualify as deception, the r
eceiver of the 'deceptive' signal must incur a cost. While this cost i
s often clear in interspecific interactions, it is more difficult to e
valuate in interactions between members of the same species. A systema
tic approach to the study of deception, including the use of experimen
tal techniques to elicit deceptive behaviour, is now required. Such an
approach may enable us to address a crucial question in social evolut
ion - whether animals are capable of manipulating the minds of others,
or merely their behaviour.