This paper describes the rationale and design for a recently implement
ed study involving a community-based intervention designed to foster s
elf-change for individuals who otherwise would be unlikely to seek for
mal help or treatment for their alcohol problem. The study is based on
research examining natural recovery processes with alcohol abusers an
d on clinical trials using a Guided Self-Change model of treatment wit
h problem drinkers. Advertisements and mailed pamphlets are used to so
licit individuals who wanted to change their drinking on their own usi
ng self-help materials. Respondents are screened and, if eligible, are
randomly assigned to two conditions: Guided Self-Change (GSC) or Educ
ational Materials Control (EMC) (projected N = 788). All subjects comp
lete and mail in several brief assessment forms. Subjects in the GSC g
roup receive advice and personalized feedback based on their assessmen
t answers. Subjects in the EMC group receive educational pamphlets pre
pared for general medical and mental health settings. Subject characte
ristics and drinking-related history variables for the first 10% of th
e sample are presented. Subjects will be followed up at 12 months foll
owing the intervention.