We consider real forms of Lie algebras and embeddings of sl(2) which a
re consistent with the construction of integrable models via Hamiltoni
an reduction. In other words: we examine possible non-standard reality
conditions for non-abelian Toda theories. We point out in particular
that the usual restriction to the maximally non-compact form of the al
gebra is unnecessary, and we show how relaxing this condition can lead
to new real forms of the resulting W-algebras. Previous results for a
belian Toda theories are recovered as special cases. The construction
can be extended straightforwardly to deal with osp(1/2) embeddings in
Lie superalgebras. Two examples are worked out in detail, one based on
a bosonic Lie algebra, the other based on a Lie superalgebra leading
to an action which realizes the N = 4 superconformal algebra.