Sd. Hunt et Rm. Morgan, THE RESOURCE-ADVANTAGE THEORY OF COMPETITION - DYNAMICS, PATH DEPENDENCIES, AND EVOLUTIONARY DIMENSIONS, Journal of marketing, 60(4), 1996, pp. 107-114
The authors respond to the thoughtful concerns raised by Dickson (1996
) about the issue of path dependencies and the dynamics of resource-ad
vantage (R-A) theory (Hunt and Morgan 1995), Rather than R-A theory an
d Dickson's work being inconsistent, the authors point out that Hunt a
nd Morgan (1995) cite Dickson's (1992) work on two different occasions
as support for the dynamics of R-A theory. Furthermore, because R-A t
heory proposes that firms seek superior financial performance, when co
mbined with the fact that all firms cannot be superior at the same tim
e, R-A competition necessarily is dynamic. Moreover, though the issue
of path-dependencies is more contentious than Dickson suggests, R-A th
eory fully accommodates path dependencies, because it is an evolutiona
ry, nonconsummatory theory.