Tr. Hill et Bh. Jones, A PROTOTYPE NSS BASED ON PROBLEM STRUCTURE AND SUGGESTIONS TOWARD MORE COMPREHENSIVE NEGOTIATION SUPPORT, Group decision and negotiation, 5(4-6), 1996, pp. 411-432
Seeking an effective approach to supporting negotiation through the us
e of computer technology, we have constructed a prototype negotiation
support system based on the concept of problem structure. Problem stru
cture refers to the characteristics of the feasible settlement space a
nd efficient frontiers as defined by the joint utility distribution of
negotiators' utilities. Problem structure is recognized as playing a
major role in negotiation processes and outcomes. The cognitive comple
xity and inherent uncertainty of typical negotiations make it difficul
t for negotiators to effectively visualize and ''navigate'' the settle
ment space defined by the problem structure. As a result, negotiators
often resort to suboptimizing heuristics which produce inefficient and
/or unsatisfying outcomes. It follows that a promising approach to neg
otiation support is to exploit the computational speed and graphics ca
pabilities of computer technology to make problem structure and its im
plications more accessible. Thus, our prototype is designed to allow n
egotiators to hypothesize problem structure and to explore and manipul
ate the resulting settlement space quickly and easily. Preliminary exp
erimentation has demonstrated the value of this approach and has sugge
sted areas for extended, comprehensive support. A negotiation process
formalism, Cognitive Action Theory, neural network technology, and com
puter simulation are well-suited to providing more comprehensive suppo
rt, and we suggest an architecture for delivery through NSS.