EVALUATING INDUSTRY UNIVERSITY RESEARCH LINKAGES/

Joint industry-university research activity is an increasingly common form of conducting both basic and applied research. However, successfu lly selecting partners and designing structures for mutually productiv e relationships takes considerably more care than is the case with int ra-industry linkages. Interviews with industry R&D managers and bench scientists, as well as an extensive literature search, led to insights about how successful relationships are established. Key questions, th at parties on both sides should ask of each other (and themselves) pro vide checklists of issues to identify and resolve before extensive com mitments are made.