Zimer's knowledge of AIDS scale was completed anonymously by 2,209 uni
versity students to assess whether a split-half approach in which item
s in each half were matched for content would provide better estimates
of reliability than other methods. Analysis indicated that the odd-ev
en Spearman-Brown split-half reliability coefficient was lower than bo
th the alpha coefficient and the content-based split-half coefficient.
The Cronbach alpha was similar to the content-based Spearman-Brown re
liability coefficient.