MODELING ETHICAL ATTITUDES AND BEHAVIORS UNDER CONDITIONS OF ENVIRONMENTAL TURBULENCE - THE CASE OF SOUTH-AFRICA

This study explores the impact of environmental turbulence on relation ships between personal and organizational characteristics, personal va lues, ethical perceptions, and behavioral intentions. A causal model i s tested using data obtained from a national sample of marketing resea rch professionals in South Africa. The findings suggest turbulent cond itions lead professionals to report stronger values and ethical norms, but less ethical behavioral intentions. Implications are drawn for or ganizations confronting growing turbulence in their external environme nts. A number of suggestions are made for ongoing research.