RE-DESIGNING THE VALUE CHAIN AT SCANIA TRUCKS

This article explores mechanisms for achieving sustainable competitive advantage. These comprise both direct value-added elements, including reconfigurations along a seamless value chain, and indirect value enh ancing strategic management capabilities. Within a case context, value system process redesign, aspects of leadership and relationship build ing are examined and evidence is provided of a strategic direction whi ch will enable organizations both to compete in the future and cope wi th new sources of change. Copyright (C) 1996 Elsevier Science Ltd