This paper reports a comparative study of three formulations of the ti
me-tradeoff (TTO) method of health valuation. One asks people to consi
der giving up time each day in exchange for better health. The second
asks people to consider giving up time during a 12-month interval. The
third is the more conventional TTO in which people are asked to conte
mplate a reduction in life expectancy. Questionnaires were sent to 4,0
87 adults selected at random from the population of Scotland. Each res
pondent provided a description of his or her health, and was asked to
value an improvement in that health, using all three formulations of t
he TTO. The daily TTO appeared to be an improvement on the conventiona
l formulation, correlating more strongly with health, eliciting respon
ses that appeared to be more precise, and obtaining information about
the value of health from a far greater number of respondents. The perf
ormance of the annual TTO appeared to be only slightly inferior to tha
t of the daily TTO.