The authors introduce a Bayesian approach to generalized linear regres
sion models for rating data observed in the evaluation of a diagnostic
technology. Such models were previously studied using a non-Bayesian
approach. In a Bayesian analysis, the difficulties inherent in an ordi
nal rating scale are circumvented by using data-augmentation technique
s. Posterior distributions for the regression parameters-and thereby f
or receiver operating characteristic (ROC) curve parameters and values
, for the area under a ROC curve, differences between areas, etc.-may
then be computed by Markov-chain Monte Carlo methods. Inferences are m
ade in standard Bayesian ways. The methods are exemplified by a study
of ultrasonography rating data for the detection of hepatic metastases
in patients with colon or breast cancer (previously analyzed) and the
results compared.