CUSTOMIZING CUSTOMIZATION

Authors
LAMPEL J MINTZBERG H
Citation
J. Lampel et H. Mintzberg, CUSTOMIZING CUSTOMIZATION, Sloan management review, 38(1), 1996, pp. 21
Citations number
41
Categorie Soggetti
Management,Business
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
38
Issue
1
Year of publication
1996
Database
ISI
SICI code
0019-848X(1996)38:1<21:CC>2.0.ZU;2-G
Abstract
A continuum of strategies shows that while some industries favor custo mization and some foster standardization, others mix the two in their products, processes, and customer transactions in intriguing ways.