DEVELOP LONG-TERM COMPETITIVENESS THROUGH IT ASSETS

Authors
ROSS JW BEATH CM GOODHUE DL
Citation
Jw. Ross et al., DEVELOP LONG-TERM COMPETITIVENESS THROUGH IT ASSETS, Sloan management review, 38(1), 1996, pp. 31
Citations number
26
Categorie Soggetti
Management,Business
Journal title
Sloan management review → ACNP
ISSN journal
0019848X
Volume
38
Issue
1
Year of publication
1996
Database
ISI
SICI code
0019-848X(1996)38:1<31:DLCTIA>2.0.ZU;2-N
Abstract
Firms must build and leverage three assets--a strong IT staff, a reusa ble technology base, and a partnership between IT and business managem ent--to generate sustainable competitive advantage through information technology.