It was pointed out by P. Dorey that the three-point couplings between
the quantum particles in affine Toda field theories have a remarkable
Lie-theoretic interpretation. It is also well known that such theories
admit quantum affine algebras as ''quantum symmetry groups,'' and wid
ely believed that the quantum particles correspond to the so-called fu
ndamental representations of these algebras. This led to the conjectur
e that Dorey's rule should describe when a fundamental representation
occurs with non-zero multiplicity in a tensor product of two other fun
damental representations. The purpose of this paper is to prove this c
onjecture, both for quantum affine algebras and for Yangians. The resu
lt reveals a hitherto unsuspected role played by Coxeter elements (and
their twisted analogues) in the representation theory of these algebr
as.