COMPLIANT IN A MOMENT - A COMMENTARY ON NEVIN

Nevin's scholarly and timely discussion attempts to maintain the preca rious union of the experimentally derived theory of behavioral momentu m with applications of the behavioral momentum construct to human subj ects in applied settings. Nevin's discussion adds much-needed clarific ation to a process that at times has proven to be awkward for applied researchers. In this commentary, we will address three general questio ns: (a) Can the applications of behavioral momentum be derived from th e theory as conceptualized by Nevin? (b) Could those applications have been developed had the theory not been formulated? (c) Does behaviora l momentum theory add significantly to the compliance literature?