Efforts to develop behavioral technologies from advances in basic rese
arch assume that results from studies with nonhuman subjects can, in s
ome instances, be applied to human behavior. The behavioral principles
likely to be most useful for application are those that represent rob
ust general behavioral relations. Basic and applied research on behavi
oral momentum suggests that there is a general behavioral relation bet
ween the persistence of behavior and the rate of reinforcement obtaine
d in a given situation. Understanding the factors that affect behavior
al persistence may have important implications for applied behavior an
alysts that justify studies aimed at establishing the generality and l
imits of the functional relation between reinforcement rate and behavi
oral persistence. Strategies for establishing the generality of behavi
oral relations are reviewed, followed by a brief summary of the eviden
ce for the generality of behavioral momentum.