USING REINFORCEMENT-BASED METHODS TO ENHANCE MEMBERSHIP RECRUITMENT IN A VOLUNTEER ORGANIZATION

The present study employed reinforcement-based methods to induce exist ing members to recruit new members to join a chamber of commerce. Thre e interventions took place during June and July of 3 successive years. The investigators trained chamber leaders to use reinforcement method s (e.g., contingent tokens) to reinforce recruitment and dues collecti ons. All three interventions produced substantial increases in their t argets.