Cm. Fiol, SQUEEZING HARDER DOESNT ALWAYS WORK - CONTINUING THE SEARCH FOR CONSISTENCY IN INNOVATION RESEARCH, The Academy of Management review, 21(4), 1996, pp. 1012-1021
Organizations, like sponges, must have the capacity to absorb inputs i
n order to generate outputs, Researchers have developed theories of or
ganizational absorptive capacity; researchers have also developed mode
ls of the effective generation of new products. The challenge lies in
integrating the two research streams.