DUAL STRATEGIES APPLIED TO AIDS-PREVENTION - INFLUENCE ON ATTITUDES

This article approches the problem of organizing an effective AIDS pre vention campaign through the establishing of a dual-strategies techniq ue based on persuasive and behavioral stategies that integrate the res earch into commitment psychology. The dual-strategies technique was te sted in an actual environment within the campaign for the prevention o f AIDS involving 17 and 18 years old subjects. A Likert-type attitude scale was created to measure the results of the campaign. The experime ntal plan permitted the verification of the effects of this strategy o n attitudes by the comparison between the various groups that were sub jected to different strategies and the control group, As we expected, the pupils who were the object of these strategies showed more favorab le attitudes towards AIDS prevention in the post experimental phase th an those who were not (control condition).