A multinomial probit (MNP) model is applied to the modeling of adoptio
n decisions by farmers facing multiple technologies which can be adopt
ed in various combinations. This model allows for full investigation o
f the interactions between decisions to adopt or not adopt several tec
hnologies. Estimation is carried out in a Bayesian framework employing
Gibbs sampling to circumvent past difficulties encountered in maximum
likelihood estimation of the MNP model. The model is estimated for a
sample of U.S, apple growers with four possible sustainable production
technology bundles. The results show that adoption decisions are most
significantly influenced by off-farm labor supply.