AGRICULTURAL PRODUCT DEVELOPMENT USING MULTIDIMENSIONAL AND MULTICRITERIA ANALYSES - THE CASE OF WINE

Multicriteria analysis and multidimensional statistical methods can co llaborate and offer new prospects in the fields of decision support an d management in general. This paper presents a survey-based methodolog y which combines a multicriteria model for the consumer's preference a nalysis as well as classical data analysis models to design agricultur al products. The new products are developed in such a way that they ev entually achieve the maximum possible market share. A real study for t he Athenian wine market is presented for illustration. The paper concl udes with some further recommendations.