THE RELATIONSHIP PERSPECTIVE IN-SERVICE M ARKETING AND SERVICE MANAGEMENT - A REVITALIZED PARADIGM

Authors
GRONROOS C
Citation
C. Gronroos, THE RELATIONSHIP PERSPECTIVE IN-SERVICE M ARKETING AND SERVICE MANAGEMENT - A REVITALIZED PARADIGM, Ekonomiska samfundets tidskrift, 49(2), 1996, pp. 55-61
Citations number
12
Categorie Soggetti
Economics
Journal title
Ekonomiska samfundets tidskrift → ACNP
ISSN journal
00133183
Volume
49
Issue
2
Year of publication
1996
Pages
55 - 61
Database
ISI
SICI code
0013-3183(1996)49:2<55:TRPIMA>2.0.ZU;2-O