AESTHETICS AND SUBSTANCE IN QUALITATIVE RESEARCH POSTERS

Poster presentations of qualitative research are increasing in number, Currently, no guidelines exist for preparing qualitative research pos ters to assist researchers in designing posters that will be maximally effective. In this article, we present guidelines for qualitative pos ters, developed from our evaluation of qualitative posters at research conferences and a review of the literature. Areas discussed include c ontent, text, materials, component arrangement, and visuals. Although qualitative research celebrates creativity, consideration of these are as will help researchers ensure that their messages are clearly receiv ed by the largest possible audience.