A RESOURCE-BASED THEORY OF THE FIRM - KNOWLEDGE VERSUS OPPORTUNISM

Citation
Kr. Conner et Ck. Prahalad, A RESOURCE-BASED THEORY OF THE FIRM - KNOWLEDGE VERSUS OPPORTUNISM, Organization science, 7(5), 1996, pp. 477-501
Citations number
108
Categorie Soggetti
Management
Journal title
ISSN journal
10477039
Volume
7
Issue
5
Year of publication
1996
Pages
477 - 501
Database
ISI
SICI code
1047-7039(1996)7:5<477:ARTOTF>2.0.ZU;2-N
Abstract
This paper develops a resource-based--knowledge-based-theory of the fi rm. Its thesis is that the organizational mode through which individua ls cooperate affects the knowledge they apply to business activity. We focus on the polar cases of organization within a firm as compared to market contracting. There will be a difference in the knowledge that is brought to bear, and hence in joint productivity, under the two opt ions. Thus, as compared to opportunism-based, transaction-cost theory, we advance a separate (yet complementary) answer to the question: why do firms exist? Our aim is to develop an empirically relevant and com plementary theory of why firms are formed: a theory based on irreducib le knowledge differences between individuals rather than the threat of purposeful cheating or withholding of information. We assume limited cognitive abilities on the part of individuals (bounded rationality), and assume that opportunistic behavior will not occur. The latter allo ws us to determine whether resource-based theory has independent force , as compared to the opportunism-based, transaction-cost approach. The paper predicts choice of organizational mode, identifying whether fir m organization or market contracting will result in the more valuable knowledge being applied to business activity. The resource-based predi ctions of organizational mode are compared and contrasted with corresp onding opportunism-based, transaction-cost ones. A principal point is that knowledge-based considerations can outweigh opportunism-related o nes. The paper also establishes the relation of a theory of the firm t o a theory of performance differences between competing firms.