This paper uses the contingent valuation method to investigate public
preferences for the renovation of historic buildings in the Grainger T
own area of Newcastle upon Tyne. Members of the general public were as
ked how much they would be willing to pay, in extra council taxes, tow
ards the renovation and restoration of these buildings, and how they w
ould wish this money to be allocated across different areas of the tow
n. The results of the study demonstrated that local people had a stron
g preference for renewing historic areas and that, in general, they pr
eferred to contribute towards the improvement of the most degraded are
as. Copyright (C) 1996 Elsevier Science Ltd.