Parking and transportation issues on college campuses provide interest
ing examples of transportation management alternatives for current and
future policy makers. This paper provides a retrospective examination
of the decision to replace an insufficient tram system with a fixed-r
oute bus system serving Arizona State University in Tempe, AZ. The cos
ts and benefits of the tram and bus systems are considered, along with
changes needed to implement the system and preliminary results. This
case study presents several implications for transportation alternativ
es at college campuses.