L. Garciamarques et Dl. Hamilton, RESOLVING THE APPARENT DISCREPANCY BETWEEN THE INCONGRUENCY EFFECT AND THE EXPECTANCY-BASED ILLUSORY CORRELATION EFFECT - THE TRAP MODEL, Journal of personality and social psychology, 71(5), 1996, pp. 845-860
The incongruency effect and the expectancy-based illusory correlation
effect seem contradictory because they describe apparently contrasting
consequences of previously held expectancies: better recall of incong
ruent than congruent items but overestimation of congruent items. This
article reserves this dilemma by presenting a model that is able to s
imultaneously predict both of these effects. The Twofold Retrieval by
Associative Pathways(TRAP) model adopts the encoding assumptions of pe
rson memory models but distinguishes between two different retrieval p
rocesses, exhaustive and heuristic, hypothesized to underlie recall an
d frequency estimation, respectively. Experiment 1 showed that expecta
ncy-based illusory correlation effects and incongruency effects are co
mpatible in that they were produced simultaneously. Experiments 2 and
3 tested and rejected alternative explanations for the obtained patter
n of results.