BACKGROUND. Gender and social relationships are believed to have a str
ong influence on health care attitudes and behavior. This study was de
signed to determine the effect of the gender of closely associated per
sons on the health care-seeking behavior of persons of the opposite se
x. METHODS. We developed a 14-item questionnaire that requested inform
ation on social and demographic characteristics, health status, and in
fluences on the decision to seek health care, and administered it to 3
14 consecutive patients seen at two family medicine clinics in San Die
go, California. Data were analysed by means of one-way analysis of var
iance for continuous variables and the chi-square test for categorical
variables. Additionally, data were analysed by means of a multivarian
t logistic regression model that calculated odds ratios and 95% confid
ence intervals. RESULTS. Men were 2.7 limes more likely than women to
be influenced to seek health care by a member of the opposite sex (95%
Cl, 1.6 to 4.6), Married patients were 2.4 limes more likely than unm
arried patients to be influenced to seek health care by a member of th
e opposite sex (95% Cl, 1.4 to 4.3). CONCLUSIONS. Women exert an impor
tant influence on the decisions of men to seek health care.