In this paper, I argue that the most important task confronting the fi
eld of personality is the task of capturing the dynamic, process-orien
ted nature of personality in a parsimonious fashion. I propose that th
is may best be accomplished by understanding people's predominant goal
s and their strategies for pursuing those goals. Such a motivational a
nalysis allows us to express coherent cognition-affect-behavior patter
ns that distinguish individuals from each other. However, because it a
lso illuminates the underpinnings of important psychological phenomena
in all individuals (e.g., helplessness, aggression), this analysis wo
uld be of interest even if everyone had the same personality. I illust
rate these points by identifying major classes of goals and the cognit
ion-affect-behavior patterns that are associated with them. I dose by
proposing that goals can provide a common language for those who take
a process-oriented approach to personality, as well as common ground b
etween personality and other fields of psychology. (C) 1996 Academic P
ress, Inc.