THE NEED TO EAT - THE PSYCHOLOGICAL AND PHILOSOPHICAL COMPONENTS OF BOUNDED RATIONALITY

This article examines the decision making preceding a particular event -the 50th anniversary dinner-dance held for employees of a British che mical firm-and the factors influencing the choice of activity and venu e Through the analysis of influences on the decision process, the arti cle seeks to demonstrate that although the process fell generally into Simon's bounded rationality model of satisfying behavior other psycho logical and philosophical issues were also important and should be con sidered in other more general decision-making processes. These psychol ogical and philosophical issues are discussed and a modified model is put forward.