Recent epidemiological and social studies have increasingly pointed to
the importance of drinking patterns in explaining consequences of alc
ohol consumption. This paper presents recommendations for research in
the area based on the presentations and discussions of the first ''int
ernational Conference on Social and Health Effects of Different Drinki
ng Patterns'' held in Toronto in November 1995. In particular, the soc
ial dimension in pattern research, and the relationship between patter
ns of drinking and causalities as well as social harm, are stressed. T
he paper also argues for better theories, incorporating knowledge from
related basic disciplines. In addition, we emphasize the need for imp
roved methodologies and standardized methods for assessing drinking pa
tterns. Finally, implications of research on drinking patterns for pol
icy and programme development are discussed.