This paper is a case study in knowledge (non) production in accounting
. It starts by telling the story of Professor Arthur L. Thomas who aim
ed to produce knowledge by demonstrating the basic ambiguity of income
measurement in his two penetrating monographs. As the story proceeds,
it becomes apparent, however, that creativity itself is just the star
ting point for a successful finding. We shall see how the individual r
esearcher, in his efforts to change the prevailing conceptual order, i
s tied to a whole variety of institutions and networks in the wider so
ciety. That connection appears to constrain the scope of possible succ
essful findings in accounting. A new continuation cannot be just any c
ontinuation, but it must Bt in with some part of the network. Only the
n can a researcher generate enough allies who will lend their support
to the discovery. The analysis of the communal base of knowledge produ
ction will demonstrate how the locus of conceptual order is in the aud
ience and how this creates a basis for understanding how certain kinds
of knowledge claims in the accounting arena face better chances of su
ccess than others. This setting, which emphasizes the role of the audi
ence in deciding what is knowledge, is not without its problems. The m
ajor problem arises from the fact that only individuals, who are prepa
red to suggest new controversial ideas, can provide material for conce
ptual change. But this begs the question of how to provide them with a
forum in the modern academic world? A few ideas are suggested. Copyri
ght (C) 1996 Elsevier Science Ltd