A CASE-STUDY ON THE TECHNIQUE OF SIMPLE OBSERVATION

Conducting scientific research through time tested methodologies like questionnaires and interviews could be expensive and time consuming. I n the past two decades, several researchers in the field of behavioura l science tried out a less expensive option: observation. Appreciating the positive attributes of the tool, the author employed the method i n a post-implementation evaluation of the North American Skyway System , during the summer of 1990, and concludes that observation could be e ffectively used as a tool in various quantitative research works, wher e funds are limited.