TECHNOBRANDS - HOW TO CREATE AND USE BRAND IDENTIFY TO MARKET, ADVERTISE AND SELL TECHNOLOGY PRODUCTS - PETTIS,C

Authors
PHILLIPS F
Citation
F. Phillips, TECHNOBRANDS - HOW TO CREATE AND USE BRAND IDENTIFY TO MARKET, ADVERTISE AND SELL TECHNOLOGY PRODUCTS - PETTIS,C, Interfaces, 26(4), 1996, pp. 88-90
Citations number
4
Categorie Soggetti
Management,"Operatione Research & Management Science","Operatione Research & Management Science
Journal title
Interfaces → ACNP
ISSN journal
00922102
Volume
26
Issue
4
Year of publication
1996
Pages
88 - 90
Database
ISI
SICI code
0092-2102(1996)26:4<88:T-HTCA>2.0.ZU;2-1