OVERCOMING INEFFECTIVE MENTAL REPRESENTATIONS IN BASE-RATE PROBLEMS

Authors
Citation
Mc. Roy et Fj. Lerch, OVERCOMING INEFFECTIVE MENTAL REPRESENTATIONS IN BASE-RATE PROBLEMS, Information systems research, 7(2), 1996, pp. 233-247
Citations number
49
Categorie Soggetti
Information Science & Library Science
ISSN journal
10477047
Volume
7
Issue
2
Year of publication
1996
Pages
233 - 247
Database
ISI
SICI code
1047-7047(1996)7:2<233:OIMRIB>2.0.ZU;2-9
Abstract
Many biases have been observed in probabilistic reasoning, hindering t he ability to follow normative rules in decision-making contexts invol ving uncertainty. One systematic error people make is to neglect base rates in situations where prior beliefs in a hypothesis should be take n into account when new evidence is obtained. Incomplete explanations for the phenomenon have impeded the development of effective debiasing procedures or tools to support decision making in this area. In this research, we show that the main reason behind these judgment errors is the causal representation induced by the problem context. In two expe riments we demonstrate that people often possess the appropriate decis ion rules but are unable to apply them correctly because they have an ineffective causal mental representation. We also show how this mental representation may be modified when a graph is used instead of a prob lem narrative. This new understanding should contribute to the design of better decision aids to overcome this bias.