LOOK FOR MARKETING SYNERGIES

Authors
MARUCA RF
Citation
Rf. Maruca, LOOK FOR MARKETING SYNERGIES, Harvard business review, 74(6), 1996, pp. 10-11
Citations number
NO
Categorie Soggetti
Management,Business
Journal title
Harvard business review → ACNP
ISSN journal
00178012
Volume
74
Issue
6
Year of publication
1996
Pages
10 - 11
Database
ISI
SICI code
0017-8012(1996)74:6<10:LFMS>2.0.ZU;2-3