A survey is given of various factors and conditions that affect the ph
otoreactivity and photoproduct distribution of conjugated trienes, suc
h as ground-state rotameric equilibrium, non-planarity of the chromoph
ore, wavelength of irradiation, solvent and temperature. The effect of
changes in ground-state conformation and geometry, caused by substitu
tion or variation of solvent or temperature, usually appears to be mor
e important and more easily predictable than excited state effects.