THE EFFECT OF CO-DESIGNING ON EDUCATIONAL TRANSFER BETWEEN CULTURES

This paper describes the process of co-designing used in a project und ertaken by the Institute Tecnologico de Monterrey (ITESM), the agency for development of Mexico (NAFIN), and the consulting authors to joint ly produce a business development program for medium and small compani es in Mexico. The first element of the program was a total quality tra ining program, and the second was the design and development of facili tators/consultants' training for the instruction and dissemination of the quality program. This paper examines the project from the perspect ive of the role that values, and more specifically value conflicts, pl ay in transfer effectiveness between nations. It proposes that transfe r without significant modification and interpretation to fit local wor ld views and practices is generally dysfunctional, and offers co-desig ning as a viable strategy to obviate traditional conflicts.