The environmental problem is no different from any other economic prob
lem. The basic problem is scarcity. Wants are unlimited while resource
s are limited. Once we recognize our inability to satisfy all of our e
cological wants, how do we decide which wants we will satisfy? Most ef
forts to address environmental concerns have used political institutio
ns to answer this question and to devise policy responses. Environment
al concerns have been addressed in the same manner that socialist nati
ons sought to address broader economic concerns. This paper argues tha
t such policies cannot succeed in the environmental realm any better t
han they did in the broader economic realm. Whether the political appr
oach chosen relies on command-and-control or ''market-based'' mechanis
ms (eco-taxes or eco-quotas) matters little in resolving government's
inability to prioritize. The dispersred nature and enormity of informa
tion needed to prioritize risks and the inability of government to cre
ate the rich system of incentives necessary to mobilize human ingenuit
y renders effective government controls infeasible. This paper argues
for greater attention to environmental problems but concludes that we
can better address environmental quality by integrating ecological res
ources into the economy via ecological privatization. This property ri
ghts approach to environmental policy - ''free market environmentalism
'' - may entice more economists to address the important environmental
questions and devise more appropriate solutions.