In this paper, we provide axiomatic foundations for social choice rule
s on a domain of convex and comprehensive social choice problems when
agents have cardinal utility functions. We translate the axioms of thr
ee well known approaches in bargaining theory (Nash 1950; Kalai and Sm
orodinsky 1975; Kalai 1977) to the domain of social choice problems an
d provide an impossibility result for each. We then introduce the conc
ept of a reference function which, for each social choice set, selects
a point from which relative gains are measured. By restricting the in
variance and comparison axioms so that they only apply to sets with th
e same reference point, we obtain characterizations of social choice r
ules that are natural analogues of the bargaining theory solutions.