A FRAME FOR DEFRAMING IN STRATEGIC ANALYSIS

Authors
DUNBAR RLM GARUD R RAGHURAM S
Citation
Rlm. Dunbar et al., A FRAME FOR DEFRAMING IN STRATEGIC ANALYSIS, Journal of management inquiry, 5(1), 1996, pp. 23-34
Citations number
41
Categorie Soggetti
Management
Journal title
Journal of management inquiry → ACNP
ISSN journal
10564926
Volume
5
Issue
1
Year of publication
1996
Pages
23 - 34
Database
ISI
SICI code
1056-4926(1996)5:1<23:AFFDIS>2.0.ZU;2-7
Abstract
Deframing processes are needed to deal with pervasive change. We descr ibe what is meant by a frame and how strategy analysts develop and rel y on frames to help their understanding. We also discuss the limitatio ns of frames and the need in a changing world for people to be able to both frame and deframe to facilitate their understanding. We then pre sent a frame for understanding the deframing process.